FLORIJN is a Dutch watch brand. The name FLORIJN refers to the Dutch character. The entire watch, from case to dial, is of typical Dutch Design. So clear lines, simple (but not simplistic) and powerful. Besides the appealing design our watch brand also stands for ergonomic comfort and carefree use.


In 2014 FLORIJN introduced its first watch model. Passionate watch lover Hans Heuvelman had taken the initiative; his passion for watches stemming from the fact that time is one of the most precious things on earth (and everyone here seems to be in chronically short supply of it). This wealth deserves to be carried around in a way that fits its value, with mechanical ingenuity. A FLORIJN wants to offer this possibility!

After having collected, viewed, assessed, purchased and sold watches for many years, the time had come to translate this experience into their own watch brand. The name FLORIJN is of Dutch origin. The first guilder (in Dutch gulden, meaning ‘golden’) was called FLORIJN.

With FLORIJN we wanted to refer to all the good that the Netherlands have produced without being nationalist. We think of Dutch landscapes, beautiful buildings and architecture (Berlage, Rietveld, Koolhaas), dikes, dams and embankments. Traditions of tolerance, salesmanship and conviviality.
FLORIJN feels at home in all these circumstances. And FLORIJN finds its way across borders, as the Dutch have always done. As a companion who travels with you, whether for business or leisure.

The watch

As a Dutch brand we are inspired by Dutch Design, something we are famous for worldwide. FLORIJN wants its own place in this tradition. In general, Dutch Design is described as ‘simple and powerful’, without being simplistic. This is expressed in clean lines and functionality without any frills.

Our objective is to offer a pleasant, comfortable, affordable and reliable watch; clearly indicating the time and date and suitable to wear in any circumstance. Quality and reliability is established by using materials like stainless steel and sapphire glass. Also our choice for a reliable and durable mechanical Seiko movement (NH35), so no batteries are needed anymore. Since the watch is waterproof for 300 meters (30 ATM), the watch can be used in all humid circumstances, including deep water diving.

Our FLORIJN watch always has a suitable rotating bezel. For travelers or more internationally minded wearers, we offer the dual time / hours bezel so you can easily read the time in different time zones. The minutes are indicated on the bezel for your convenience.

The hands and 3D indexes are fitted with luminous paint (Luminova) so you can read the time in the dark much better. Your FLORIJN went through a quality assurance process before it will be send to you. Because of our cost structure and our direct relationship with suppliers and factories, we can offer you the most value for money with FLORIJN.


⦁ Diameter: 45mm
⦁ Case size: 53 mm (lug-to-lug)
⦁ Thickness: 14,1 mm
⦁ Material: Stainless Steel (316L)
⦁ Movement: Seiko NH 35 (automatic movement with date & hacking)
⦁ Glass: Sapphire
⦁ Bezel: black bezel, 120 clicks bezel with hour (for dual time) and minutes index
⦁ Luminova: Hands and indexes
⦁ Waterproof: 300 Meter (30 ATM)
⦁ Crown: Screwed crown with logo
⦁ Strap: Rubber strap, leather strap and black/red NATO strap (incl. tool for changing)
⦁ Lugsize: 24mm
⦁ Guarantee: 2 year
⦁ Serie: 100 pcs limitation of each model
⦁ Option to remove date loupe if required.

Pricing: 395 euro (incl. VAT) for EU customers or 326 euro for Non EU customers (approx. 355 USD).

Website: www.florijnhorloges.nl